No difference, no growth
Increased competition, new entrants, and digitisation. To defend their positions or attack new ones, BtoB players all want to become "references" on their market.
A battle of "preference" that is won in the field of difference. Companies must affirm, nurture and deploy it at each stage of the decision-making experience.
This is why we challenge our clients’ reasons for existence, their offers, their messages, and their contact points, to unify these assets and create a clear, impactful and bankable result.